How we helped IBM adjust recruiting practices to attract Millennials
IBM is an American icon. Over the years they have transformed themselves from a computer company to one of the largest business consulting organizations. Initiatives such as Watson and Smarter Planet have changed the world and impacted millions of people.
Big Blue in the eyes of the Millennial Recruit
IBM wanted to reimagine what recruiting looked like in the 21st century and tasked ProMazo to develop recommendations for how they could better reach Millennials. The ProMazo team analyzed every aspect of the recruiting process, from IBM’s social media accounts to determining how to streamline their recruiting website.
Fun fact: In 2008, IBM became the first company ever to file 4,000 patents in a year
Team
2 MBA’s, 2 Engineers, 1 Marketing, 1 IT Consulting and 1 Psychology
- Social media strategy
- Content development
- Website analysis / recommendations
- Database analysis
- Brand positioning
- Comprehensive recruiting strategy